by Richard Spooner
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31 July 2020
The scope and influence of general counsel can be significant, affording access to key decision makers and a seat at the table where important business and strategic decisions are made. Perhaps unsurprisingly, a general counsel position is a professional aspiration for many attorneys, either as a destination in its own right or as a foundation for a future executive or non-executive management role. The following is a sampling of some abilities of effective general counsel, and areas a lawyer seeking to move into a general counsel seat may wish to give particular focus. Understand the business . When a general counsel truly knows and understands a business, he or she will perform better as both a legal and a business advisor. Having significant legal experience in its specific industry is therefore often a prerequisite when a company is looking to identify its general counsel. A general counsel must strive to understand the evolving priorities of the business and how the legal department can help the business achieve its objectives. That understanding may be best cultivated in relevant in-house roles, which will require an attorney to adopt a different approach than when operating in a law firm and to interact with a myriad of different groups and individuals in a corporate environment. Develop a breadth of experience . While specific industry knowledge is undoubtedly important, a general counsel will be expected to manage matters touching on a wide swath of areas, including corporate law, regulatory compliance, data protection, labour and employment, and litigation. In some businesses, knowledge of intellectual property and copyright laws may be also be valued, as may be experience with mergers and acquisitions or competition law. If one’s day-to-day role does not afford opportunities to develop expertise in these areas, volunteering for a complex project or initiative, potentially one involving a myriad of different disciplines and departments, may be an option, as may be seeking out external training. A general counsel may also need to have experience operating across multiple jurisdictions; therefore, having worked abroad may be beneficial, particularly for a general counsel of a multinational organisation. Of course, it is not realistic to be an expert in everything, and a general counsel will often need to rely on external experts, either from a subject-matter or local-law perspective. But sound judgment and decision-making ability (often on the basis of limited information and under tight deadlines) are defining characteristics of an effective general counsel. Demonstrate business acumen . Any general counsel should be prepared to demonstrate that they bring more to the table than just strong legal skills. A lawyer seeking a general counsel position should ensure they have a grasp of finance and accounting concepts and know how to read balance sheets and profit and loss statements. General counsel will often be expected to manage the budget of the legal group, so knowledge of budgeting and forecasting is essential, as is an understanding of resource allocation and return-on-investment. Team-building and leadership skills are also critical, including an ability to select, manage, and develop internal resources in a global environment. Build relationships . As a member of the senior management team, it is essential that a general counsel establish credibility with a myriad of different internal and external stakeholders and business leaders. A general counsel must be able to communicate effectively to both large and small audiences. The general counsel must collaborate effectively with leaders of other functions such as finance, human resources, information technology, marketing, and sales, as well as with the CEO and the board of directors. Those interactions may involve mundane matters, but invariably the general counsel will also be turned to in times of crisis. General counsel should focus on communicating key points, risks, and considerations as clearly and plainly as possible to better assist the management team or senior executive who is consuming that advice. A general counsel who identifies and articulates risks clearly, thinks strategically, and ultimately crafts creative solutions that mitigate risks in a way that advances the business, should help ensure they are seen as a valuable member of the executive team. In summary, an effective general counsel needs to bring more than just specific legal expertise. A company will also expect its general counsel to be a strategic thinker and effective communicator, possess broad business experience and financial acumen, and be able to build relationships across a diverse group of internal and external stakeholders. Richard Spooner is the founder of Diaconate Advisors, which offers a Fractional General Counsel suite of services for businesses, providing access to an attorney and business partner who knows and understands your business and is part of your management team.